saga insurance

Saga Insurance Offers

Often a forgotten area of the UK car insurance market the over 50s have an excellent representative in the shape of Saga Insurance. They have been instrumental in moving many of the over 50s online and have used this to market their niche market car insurance services to their vast array of members. Few companies can boast a more in depth understand of their market place and customers.

Saga Car Ins Company History

Saga Car Insurance is now an important part of the Saga Group, a group which has been around since 1988 when it was first set up to voice the concerns of the over 50s. Saga has become heavily involved in a number of issues which have effected the over 50s, including minimum wage, housing benefits, heating allowance and many more issues over the years. However, it has developed into more than just a soap box for the over 50s, growing into a full blown financial services and travel group (to name but two of the main areas of activity).

While the Group has fully embraced the internet super highway, they have a membership magazine which is vital to the success of the group. This has been the launch pad for many Saga ventures, including the car insurance division which has dominated the niche over 50s market for some time. Much sought after for its exposure to the so called 'Grey Pound', the group is a totally different animal to the one which hit the headlines in 1988.

The so called 'Grey Pound' is a very lucrative area of the financial market with more and more over 50s becoming heavily involved with the internet and looking for the best financial deals they can find. The power behind Saga Insurance is the sheer volume of business which they create and the power this gives them within the market place.

Other Saga Insurance Products

It is not very often that you see one truly dominant player in any of the numerous car insurance niche markets, but this is the situation with Saga car insurance. They have a unique standing in the over 50s car insurance sector due to the strength of their underlying Saga band name - a name which will forever be associated with the over 50s market. This is obviously a very specialised market with cover types such as third party fire & theft and fully comprehensive available but premiums depending on the specific situation of the underlying customer.

While Saga insurance has no direct competition as such they also compete in the main market against the more established insurers such as Norwich Union, Prudential, Sainsburys, and Churchill as well as the new kids on the block such as Sheilas Wheels and Elephant.co.uk with whom they compare very well. Sites to look out for include www.saga.com, wwwsaga.com, www.sagainsurance.com, www.sagacarinsurance.com, www.saga.co.uk, wwwsaga.co.uk, www.sagainsurance.co.uk and www.sagacarinsurance.co.uk to name but a few.

Using their dominant position in the over 50s insurance market it will come as no surprise to learn that Saga offer the full range of insurance products from pet insurance to health insurance, from holiday home insurance to breakdown cover and more.