direct line Car Insurance

Direct Line Insurance Offers

Now part of the enormous Royal Bank of Scotland group of companies, Direct Line epitomises the new breed of ground breaking insurance companies which have appeared over the last 20 years. Under the stewardship of Peter Wood, Direct Line has become a leader in the UK car insurance market gaining applauds from many in the sector. Nimble footed and able to spot new markets in an instant there can be few more proactive companies than Direct Line.

Direct Line Car Ins Company History

The history of Direct Line reads like an entrepreneur's handbook and the name of Peter Wood is forever carved into the history of the sector. Peter Wood was the man who set-up what was then a small joint venture operation with Royal Bank of Scotland which carried a massive incentive package for the man in charge. Even Wood himself could never have dreamed of the success which followed what was the launch of the UKs first telephone insurer, a venture which was to bring the insurance market to the masses in a way which had never been considered before.

Such was the success of the business, Woods has gone on to pastures new after the Royal Bank of Scotland was forced to buy him out of the venture at a cost of hundreds of millions of pounds. Since resorting by to full ownership by the leading UK Banking Group, Direct Line has continued to push the boundaries of the insurance market. The red phone logo is one of the best known brands in the industry and the group now takes in all areas of the insurance sector, with car insurance a particularly strong component.

The popularity of the internet has offered further opportunities to gear up the business and further promote a brand name which really sells itself. While Peter Wood has gone on to launch the Sheilas Wheels insurance venture, which is predominantly targeted at the ladies market, Royal Bank of Scotland have taken Direct Line to another level and it is now one of the leading lights in the sector, with exposure to large areas of Europe.

Direct Line Insurance Products

Direct Line have been leading the car insurance UK market for many years and have created a comprehensive online car insurance portal which is receiving enormous interest from those looking for affordable car insurance. They explain well the aspects of Third Party Fire & Theft (TPF&T), Comprehensive and Third Party Only (TPO) which many people are unsure about. Affordable low cost car insurance has never been more accessible than it is today and the competitor in the market has put the consumer in pole position.

Direct Line also offer life insurance, travel insurance, business insurance, pet insurance, breakdown cover, European cover, van insurance, critical illness cover and a whole host of financial services.